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Alek Martin
Alek Martin

WHY DO I KNOW ABOUT THIS?

Hi, I’m Alek—a 51-year-old, radically honest, empathetic, and down-to-earth guy who believes in the power of reinvention. Maybe it’s because I never got the help I needed, but helping others has always helped me. It’s that simple. Humour, my dog Loki, sports, and raw authenticity keep me grounded. I speak four languages—English, Deutsch, Français, and Lëtzebuergesch—and have spent my life carving a path of resilience and transformation.

I’ve lived a crazy arse life—from living in 9 countries to starting work at 9, becoming an awarded athlete by 16, owning three streetwear stores with 47 staff, and hitting millionaire status by 25. But in 2009, everything changed—I lost my grandmother, the woman who raised me, my stability, and myself. My resilience shattered. Homeless, bankrupt, and drowning in darkness, I did things only God, the devil, and I know. That’s when I realised something had to change. My life couldn’t continue in that spiral.

I grew up with an absent father and a toxic, narcissistic mother whose rejection shaped so much of my early years. Family dysfunction and drug abuse surrounded me, and as a gay kid, I was bullied endlessly, always feeling like I never belonged. Those layers of pain—feeling unseen, unheard, and unworthy—became my foundation for resilience. I understand what it means to carry invisible wounds and to feel like you’re walking through life alone, trying to make sense of it all.

One of the most damaging patterns I carried was seeking partners who I expected to love me the way my mother never could. That need for validation and unconditional love led me to attract toxic relationships—partners who mirrored the rejection and chaos I grew up with. Breaking that cycle has been one of the hardest, yet most transformative journeys of my life. This also meant that I kept myself in the victim role for far too long, limiting my life endlessly and preventing myself from stepping into my full potential.

After seven harrowing years, I began to rebuild at the age of 44—as a bodyworker, author, coach, and creator. I had to confront every piece of my past to reclaim my life and rewrite my story. It wasn’t an easy journey, but it was necessary.

My life is proof that no matter how dark it gets, you can rise again. And one question guided me through it all: 

 

Why am I going through this? 

 

That question didn’t just keep me going; it forced me to confront everything that was broken and take responsibility for building something new.

I could talk all day about my skills and the lives I’ve changed, but let’s cut the crap—you’re here because something needs to shift. Maybe you’re scared, burned out, stuck in patterns you can’t figure out, or, simply put, something always feels off. But if you’re still reading, it means some part of you hasn’t given up. That’s where we start.

Do we vibe, and can I help? That’s all that matters. Book a free call—no strings attached. Worst case? You laugh, learn a thing or two, and move on. Best case? Everything changes, and you finally get unstuck. Book YOUR FREE CALL

HERE YOU CAN BRING YOUR VULNERABLE, PAINED + UGLY SELF TO THE FRONT WITHOUT JUDGMENT. LET THE GAME BEGIN!

Nine out of ten clients come to me with recurring, unresolved problems. Some think they know the cause; others don't. But 100% of the time, it traces back to one thing: how they were raised—or not.

Anxiety-ADHD-low self-esteem-shame-outbursts-mood swings-aggression-procrastination-avoidance-drugs-alcohol-reckless spending-self-destruction-perfectionism-overachievement-OCD- irresponsibility-difficulty keeping a job-calling in sick-productivity-fulfilment-overthinking-paralysis-negative thinking-hypochondria-narcissism-attention seeking-difficulty attracting healthy relationships-toxic relationships-  boundaries-mother-father issues-tinnitus-back pain-neck pain-struggles in taking care of children-unhappiness-something is always missing

I refuse to live in my mother’s or father's shadow anymore.

Her lies, her rejection, the way she made me measure my worth through her actions—I’ve had enough. I’m done letting her hold power over my life, even in her absence. For years, I’ve been terrified of becoming her, afraid that her damage would define me. But no more. I’m finished attracting replicas of her in my relationships, chasing the love she never gave me in people who reflect her toxicity. I’m done mothering my own mother, sacrificing myself for a role I never chose. She will no longer write my story. This is the moment I take back my life.

 

I’m over my family.

I’m tired of their weakness, their lies, and their inability to face the truth. Pretending everything is fine doesn’t make it so. I’ve bent myself into shapes that were never meant to be mine just to fit into their world. No more. Letting go of them is hard, but losing myself is not an option. It’s time to choose me.

 

I’m ready to break the cycle.

I refuse to carry the weight of my past any longer. It doesn’t define me. I am not a continuation of my childhood—I’m the author of my future. I’m ready to confront my pain, face my circumstances, and build a life that is mine. The toxic patterns stop here, with me. It’s time to reclaim who I am.

 

I want to be a better parent.

Breaking the cycle doesn’t just change your life—it changes your family’s future. They say the black sheep of the family is the truth-teller, the one strong enough to face the lies others ignore. If you’re a parent—or plan to be—you owe it to your children to end the toxicity. Don’t pass it on. Let the healing begin with you.

 

I don’t know how to say, “I’m sorry.”

If you’re a parent or an adult child, learning to say, “I’m sorry” isn’t optional—it’s essential. It’s one of the most powerful steps to break the cycle and heal. Avoiding it out of fear or pride only keeps the wounds open. It’s time to face the truth, take responsibility, and move forward.

 

Are you tired of being a caretaker?

Do you constantly take care of everyone else, neglecting your own needs? You’ve been doing this since childhood, but it’s not who you are. Putting others first doesn’t make you stronger or more worthy—it’s a role you’ve outgrown. It’s time to prioritise yourself.

 

Your Story Starts Here.

If you’re ready to stop living in someone else’s shadow and take back control of your life, let’s begin. Book your free call now, and let’s rewrite your story together.

Book YOUR FREE CALL

HEALING-RECOVERY

HIV Prevention and Owning Your Choices

I’ve been living with HIV since 2009, a status I inflicted on myself during a time of trauma, loss, and chaos. As reckless as it was, I refused to see myself as a victim. That mindset kept me sane. The truth is, most people avoid taking responsibility for their choices, especially in their sex lives. So, what’s your choice? Will you keep running, or will you own your actions and take control?

 

Drugs, Sleeping Pills, Steroids and the Bigger Picture

Drugs grab hold of you fast, but it’s rarely just one thing. It’s the drugs, the sleeping pills, the steroids—the lifestyle. These parasites don’t exist in isolation; they thrive on the chaos you’ve built around them. You can’t just fix one part of the problem; you have to tackle the whole thing. So, what will give—your health, your life, or the parasites?

 

The Hardest Part Is Letting Go

Letting go is brutal. Whether it’s the death of a loved one, walking away from a toxic family member, or ending a relationship, it cuts deep. But before you crash or lose yourself entirely, reach out. Let’s face this together and find a way forward.

 

Book YOUR FREE CALL

THE NEXT STEP FULLFILMENT

Self-Employment, Freelance, & Web Design Coaching

Ready to pursue your dream of self-employment but need tips, ideas, or a standout website? Or maybe you’re already on your way and need accountability coaching to stay on track. Let’s make it happen—explore your options today!

Do You Want to Make a Real Difference, Let’s Discover Your Purpose Together

Do you want to be a changemaker—a coach who’s not here to please but to create real impact through empathy and radical honesty?

Let’s Explore What’s Possible

Whether you’re a business, an organisation, or an individual, reach out for a free call. Together, we’ll uncover opportunities and create solutions that work for you. Let’s get started today!

 

Cool Leaders + Thriving Businesses

If you think work and personal lives are completely separate for your team, it’s time to rethink. Your outdated approach isn’t just hurting productivity; it’s leading to burnout and sick days. Book a coaching session now to learn fresh, out-of-the-box strategies that build growth, connection, and resilience in your team.

 

Radical Mediation & Honest Business Insights

Sometimes, a bold, unbiased perspective is all your team needs. Invite me to your next meeting for radically honest evaluations and actionable insights. As a neutral voice, I’ll help uncover growth opportunities and foster collaboration to move your business forward.

 

Your Flexible Coach On Demand

Tired of complicated deals and vague promises? I keep it simple. Buy a set of minutes, and I deduct only what you use—no nonsense, no fuss. Whether it’s for you or your team, I’m here when you need me. WhatsApp, call, or book online, and let’s get straight to the point.

Book YOUR FREE CALL

CYCLE BREAKER

MY HEART PROJECT

HOW IT WORKS + PRICING

Individual sessions and same-day emergency sessions Individuals are €150 for a 60-minute session—straightforward, no fuss.

Couples 250 for 90-minute session

NO FREE CALL

Book NOW 30 Min - 75                                           

Book NOW 60 Min - 150   

Book NOW Couples 90 -250

Couples, families, and groups are all warmly welcome.

All you need to do is book a free call, share what’s going on, and we’ll take it from there.​

Book YOUR FREE CALL

Hardcore Clarity Session (A Full Current Circumstances Report) 90 minutes dedicated to you and you only. Radically honest, total mirroring. Sometimes this is all you need. It's a total game changer, but be ready to hear what you don’t want to hear but need to hear.                                                                                               

NO FREE CALL

Book NOW 90 Min - 250

If You’re Ready for a serious Transformative Journey, Here’s How It Works:

1. How It Begins

We start with a free discovery call, followed by a written assessment from me. Afterward, we both take a day to reflect. This ensures you feel I’m the right person to guide you, and I determine whether I believe I can truly help. I accept about 73% of discovery calls.

2. Hardcore Foundation Sessions

Three 90-minute sessions designed to dive deep into your current circumstances, uncover the root causes of your struggles, and develop actionable solutions. This process includes a comprehensive written report and solution plan. The full package is €750.

About 89% of clients decide to continue after this, opting for further transformation. Follow-up sessions are €150 for 60 minutes, with package deals available for better value.

3. Self-Empowerment Is a Journey, Not a Quick Fix

A common mistake in therapy and coaching is believing that a certain number of sessions will “fix” everything. I don’t believe in that approach. Reprogramming, understanding your triggers, and learning how to change them is a long and ongoing path of self-work.

In my view, this process must be complemented by consistent post-work, which involves at least one full 60-minute session per month or two 30-minute sessions twice a month—for as long as it takes. Transformation is not a sprint; it’s a steady commitment to your growth.

Payment

Payments can be made in full (discounts available) or in up to three instalments (no discount).

If you can't pay full price, let's talk.


Personalised Approach

Every journey is unique because no two people are the same—even if they face similar challenges. Coaching is tailored to your specific needs.

Ready to take the first step? Let’s talk. Book your free call today.

Book YOUR FREE CALL

WHAT CLIENTS
SAY ABOUT ME

Alek is not someone who just talks, nor is he someone who simply listens. Alek draws from his immense life experience and cleverly integrates it into the context.  He is empathetic yet honest and speaks his mind directly. Alek delves into where the traces of the past are visible, even if those are the exact pain points. Rarely have I encountered someone who challenged me so much without me even realizing it. And rarely have I experienced so many moments that shook me up and positively prepared me for the future. The years of therapy and even day clinic stays were lukewarm preparation for what I am now achieving with him. Alek has given me new structures that will equip me for any future hiccups. And if those hiccups do come, Alek is right there again. Thank you for that!

Johann Skierka, Blank Spaces-Berlin

Read more...

TRAUMA ISN’T JUST ABUSE OR VIOLENCE—IT’S BEING IGNORED, DISMISSED, OR GROWING UP WITH AN ABSENT OR SELF-ABSORBED PARENT. THESE WOUNDS CUT DEEP AND KEEP YOU STUCK, STOPPING YOU FROM BECOMING WHO YOU WERE MEANT TO BE.

 

MY VISION AND MISSION

TRUSTED BY LEADING BRANDS

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LET'S DISCUSS YOUR NEEDS

SOS of an Earthling in Distress

 

Why do I live? Why do I die?

Why do I laugh? Why do I cry?

Here is the SOS

Of an earthling in distress

I’ve never had my feet on the ground

I’d rather be a bird

I’m uncomfortable in my own skin

 

I’d like to see the world upside down

If only it were more beautiful

More beautiful from above

From above

I’ve always confused life

With comic strips

I have a desire for metamorphosis

I feel something

Drawing me

Drawing me

 

Drawing me upward

 

In the great lottery of the universe

I didn’t draw the lucky number

I’m uncomfortable in my own skin

I want to escape

 

Why do I live? Why do I die?

Why do I scream? Why do I cry?

I think I’m receiving signals

From another world

I’ve never had my feet on the ground

I’d rather be a bird

I’m uncomfortable in my own skin

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